• Press Release

"Extreme E celebrates major coup at Broadcast Sport Awards"


4 Nov 2021 ExtremeE Press Release


Extreme E, the radical new electric off-road racing series, is celebrating after taking home the highly coveted ‘Sports Production of the Year’ award at the Broadcast Sport Awards.

The Broadcast Sport Awards, held in The Ballroom at the JW Marriott Grosvenor House Hotel on Park Lane, London, celebrate the most creative and inspiring examples of sports production and shine the spotlight on the best of digital and broadcast content. Ali Russell, Chief Marketing Officer at Extreme E, said: “We are beyond proud to win this award and it’s really down to the drive and determination of Lawrence and Neil, and their teams at Aurora Worldwide Media and North One - it’s been a real team effort. “We set out to do things very differently from the start, to create a ground-breaking sports product, coming live from some of the remote places on the planet, all using sustainable innovation. We’ve built a sport for purpose which is going to make a real difference and we’re hugely appreciative to be here winning this award, in just our first Season, but we’ve just got to go further now as this journey is far from complete.” All3Media group companies Aurora Media Worldwide and North One are the host broadcasters of Extreme E, and bring the series to life through a brand-new hybrid storytelling approach, which combines sport and scientific stories that highlight the planet’s plight, using sports as its lens.

Lawrence Duffy, Managing Director at Aurora Worldwide Media, said: “I’m absolutely thrilled. We thought we had a chance, but to get it in reality is real testament to everyone who has worked so hard over a number of years on delivering the vision of this incredibly ambitious project, and to win it amongst our peers here who represent the highest realms of the sports broadcast industry is just fantastic.” Neil Duncanson, CEO at North One, added: “This is the toughest category and to win it in our first year is simply astonishing. It's been an immense and a genuinely collaborative effort by the whole team and for it to happen in the shadow of COP26 makes it extra special. But I'd like to single out our CEO Alejandro Agag and CMO Ali Russell for having the vision to make this happen and allowing us the time and resource to make it come to life in such a special way.”

Extreme E, brand new in 2021, sees electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

The live racing is captured through a cutting-edge mix of track, on-board and live drone cameras and an innovative suite of data-driven AR and VR graphics, showcasing the unique action and extraordinary places.

The production makes use of advanced remote technology, minimising on site footprint with all shows, mastered in London, in real time, direct from all of the championship’s global locations. The combination of track, car and earth data creates a hugely informative and immersive experience.

Ali Russell added: “As well as our production agencies at Aurora Media Worldwide and North One, I would like to give huge credit to NEP, Al Kamel Systems, Interstate Creative Partners and MPA Creative who have supported so well behind the scenes. This wouldn’t happen without the hard work and dedication of this very talented group.” This accolade follows Extreme E winning the Sustainability Award at the Leaders Sports Awards last month at Twickenham Stadium.