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  • Subaru Motorsport USA Press Release


July 19, 2019 -- Subaru Winter Experience officials are pleased to announce the event’s return to Eagle River, Wisconsin for the third winter in a row in 2020. Subaru Winter Experience is a one-of-a-kind winter driving program that puts drivers of all skill levels behind the wheel of brand new Subarus in the winter wonderland of Wisconsin, teaching them the ins and outs of precision driving on snow and ice.

“I’m really excited for the third year of Subaru Winter Experience in Eagle River!” said Subaru Winter Experience founder and Subaru Motorsports USA professional rally and rallycross driver Patrik Sandell. “We have many new exciting developments for this year, including a new, three day advanced program for participants that have taken part in Subaru Winter Experience or DirtFish Rally School before. We will also work with a GPS camera system in each car to help the drivers develop their driving skills quicker and also compare their driving with mine.”

“Subaru of America is very happy to continue the collaboration with FlatOut Sweden and Subaru Winter Experience,” said Bill Stokes, Motorsport Manager, Subaru of America. “Subaru Winter Experience is a great way for us to showcase our cars in a unique winter environment. The 2020 participants will get the chance to test our latest lineup of Subaru WRX STI, Subaru WRX, and Subaru BRZ cars, all fitted with special studded ice driving tires from Sweden.”

Representatives for Subaru Winter Experience will be on site this Sunday at SubieFest Midwest at Route 66 Raceway in Joliet, Illinois. Be sure to visit the Subaru of America expo area at SubieFest Midwest to learn more about Subaru Winter Experience and for answers to questions about this winter’s event.

Subaru Winter Experience 2020 dates and detailed course information will be revealed in August. Be sure to follow Subaru Winter Experience on Facebook and Instagram and visit for more news!

About FlatOut Sweden

Formed in Sweden but with specialists all over the world, FlatOut Sweden is not your ordinary event company. With deep roots in motorsports, we know what it takes to create a truly unique experience for our clients. From driving schools to corporate events and even testing services for World Rally Championship teams, FlatOut Sweden’s portfolio includes some of the most diverse and impressive driving showcases on both sides of the Atlantic Ocean. For more information, visit

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

About DirtFish

Nestled in the foothills of the Cascade Mountain Range in the scenic town of Snoqualmie, WA, DirtFish Rally School is the only full–time rally school on the West Coast and boasts an impressive array of rally cars, rally driving programs and memorabilia to suit enthusiasts of all ages. Based at the former Weyerhaeuser Lumber Mill site, the property itself boasts a rich history, having been the second all-electric lumber mill in the country in 1914. A century later, in October 2010, DirtFish opened its doors with the goal of offering unparalleled training in top-level vehicles, as well as provide unequaled opportunities for vehicle testing, specialized training, corporate/team events and more. Rally heaven awaits any student enrolled in one of DirtFish’s many programs, from the simple Two Hour Taste of Rally program all the way up to the Three Day Ultimate Rally Experience and onto advanced and private training in both rally and rallycross, in either all-wheel drive Subaru STI or rear-wheel drive Subaru BRZ rally cars.

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